Born in Brazil and raised by a single mother after being abandoned by a very wealthy father as a baby, Lins grew up with limited resources but limitless belief. As a child, he often struggled with traditional learning but found himself obsessed with understanding the world through action, curiosity, and persistence.

His journey led him to the United States, where he pursued business administration at Columbia College, specialized in finance at Harvard Business School, and mastered sales and marketing with Cardone University. But Edson's greatest lessons didn’t come from textbooks — they came from building.

At just 20 years old, he founded Aspire Marketing Solutions, a firm focused on launching brands with powerful strategies and innovative positioning. By 2021, Edson had expanded into the experience economy — a bold vision that blends marketing, emotion, celebrity, brands and culture. His projects have generated millions of dollars within 24 hours of launch each project, leveraging both cutting-edge trends and timeless human passions like connection and legacy.

To date, Lins has generated over $40 million in sales, but when asked about his biggest success, he doesn’t hesitate: being a husband and a father. His current mission is to grow Aspire, now rebranded as AXP into a billion-dollar brand, creating unforgettable experiences that transform the relationship between people, brands, and icons.

Despite the accolades, Edson remains grounded. He enjoys spending time with his family in his free time, and ironically, struggles to sleep when traveling — his heart anchored to home, where his wife and kids await. Driven by legacy more than profit, Lins is not just building a company — he’s building a movement.